Technological developments and widespread use of the internet cause businesses to reach their target customers in new and innovative ways such as digital media. With the increasing use of digital marketing activities by consumers, digital marketing has become a strategically important tool for businesses. Thanks to digital marketing, businesses can reach their customers anywhere, anytime and in any situation.
Digitalization has become an important force that regulates and changes human relations, consumer behavior and marketing channels of businesses in daily life, social life and working life.
Now we have a “digital consumer” before us. Understanding this consumer and being able to read his black box has become very difficult for both businesses and marketing academics.
SOCIAL NETWORK & MEDIA
This new generation of consumers acquires much more than the information that businesses want to give them about their products and brands, thanks to social networks, which is the most important element of digital marketing.
THE RIGHT STRATEGY
Therefore, it is extremely critical for businesses to understand digital marketing correctly and apply the right strategies. Therefore, the focus should be on the right strategies.
According to the 2017 global digital report prepared by We Are Social and Hootsuite; There are 3.77 billion internet users and 2.80 billion social media users in the world.
WHAT DOES THIS MEAN?
Half of the world's population uses the internet; 37% of them are on social networks. Looking at the figures in many countries, 60% of most population is both internet and social network users.
SOCIAL MEDIA MANAGEMENT MARKETING
This situation emphasizes the importance of the subject in terms of social media marketing across digital marketing. For today's businesses and consumers, digital is a strong two-way communication channel and an undeniably important market actor.